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Marketing Services

Marketing Solutions at your Fingertips!

Below are the solutions that we are offering when it comes to Marketing. We provide you with everything you need from marketing point of view so that you can focus on growing you business the way it’s meant to be.

SEO Optimisation

SEO focuses on optimising a website so that it ranks highly in relevant local search results.

If you haven’t optimised your website for local searches, you could be missing out on a huge range of potential customers searching for your product or service and who live nearby.

This is where we come in! Our SEO experts are here to make sure your local business reaches its full potential.

What We offer

  • A bespoke local SEO strategy tailored to your objectives
  • A ROI-focused approach based on measurable targets
  • Sustainable results that can be easily measured
  • Proven results with local businesses
  • Experienced team dedicated to local SEO
  • Tactics that won’t put you at risk of Google penalties
  • Work seamlessly with in-house teams, external developers and agencies
  • Regular reporting on both results and tasks
  • A dedicated and readily available account manager

PPC (Online Advertising)

Pay-per-click advertising, or PPC as it’s more commonly referred to, is a form of advertising whereby you pay a fee every time your ad is clicked. You are therefore basically buying visits to your website rather than attracting them organically as you would do with search engine optimisation (SEO).

PPC is an incredibly effective way of driving a high volume of quality traffic to your website in a defined time frame. However, we would never advocate only using PPC; it should always form part of your overall digital marketing strategy.

That said, PPC is one of the most targeted forms of online marketing available and is great for driving a reliable flow of traffic to your website particularly when your ads are targeting a specific product, customer or event.

What We offer

  • Bespoke campaigns tailored to your objectives
  • Thorough keyword and competitor research
  • A ROI focused approach
  • Engaging ad copy and creatives
  • Create and test conversion-focused landing pages
  • Campaigns managed by certified experts
  • All campaigns set up according to best practices
  • A dedicated and readily available account manager

Web Design

Web Design is often confused with the entire process of making a website. It’s actually only half of the story, although arguably the most important part.

Our Web Designers can fully customise the look and feel of your website so that your style and branding is unique for your company.

We have designed WordPress websites for small to medium-sized businesses (SMEs) across a wide range of industry sectors.

What we offer

  • Informal and relaxed meetings
  • Strategic planning and research
  • Clear communication
  • SEO-led design
  • Mobile and desktop versions
  • Multiple options to choose from

 

Lead Generation

Over the last decade, lead generation has changed considerably both online and offline. Gone are the days when cold calling, mass leaflet drops or even large scale radio and TV campaigns.

The lead generation process can essentially be broken down into sets of marketing activities that leads the user to your website.

It all starts with generating traffic, engaging users with meaningful content, then converting them into leads.

What we offer

  • Strategy
  • Set KPIs
  • Communication plan
  • Campaign management
  • Ongoing measurement
  • ROI evaluation

Content Marketing

Content Marketing is all about creating and sharing unique content which people actually want to read and engage with.

As any successful Content Marketing agency will tell you, it’s about having a mix of online content – on your own and others’ websites, as well as on forums and news sites – and offline content with lots of links back to your online presence.

The idea behind Content Marketing is that by providing relevant, informative and frequent content consumers develop a trust and respect for your company.

What we offer

  • Combination of strategic, topical and tactical content
  • Original and actionable content
  • Personal connection to your target audience
  • Engaging and thought-provoking
  • Rich with images, graphics and/or videos
  • Strong headlines and sub headlines

Marketing Strategy

Essentially, a marketing strategy is a plan of action devised to promote your company and its products or services.

Ideally, it should be a 12-month plan which should consider your objectives, sales targets, target markets and what activities you are going to undertake in order to reach them. It should also help you identify your best customers and understand their needs.

Obviously, as with any long-term planning, ad hoc tactics will have to be employed at different stages and a good marketing strategy will allow for this.

What we offer

  • Clearly defined goals
  • Clearly defined target audience
  • SWOT analysis
  • Defined tone of voice across all channels
  • Collaborative approach
  • Managed expectations

Social Media

Social media is a general term to describe a huge variety of online channels that enable users to create and share content and participate in conversations in public and private communities.

There are literally hundreds of social media channels to choose from and, as a social media agency, ZebraSphere uses some of the world’s most popular and prolific social platforms including Facebook, Twitter, LinkedIn and Instagram.

Generally speaking, our clients choose us as their social media agency as they are time poor, unsure what to post and when, and do not have the in-house resources such as a dedicated marketer and graphic designer to manage their social media accounts.

What we offer

  • Engaging posts
  • Text, image and video content
  • Graphic Design
  • Growth in follower base
  • Audience management
  • Ad campaign management
  • Conversion tracking and optimisation
  • Weekly phone updates
  • Monthly reporting

Web Development

There are many forms of web development, but we focus primarily on building bespoke WordPress websites, coded specifically for our client’s needs. By only including the necessary features and functionality we reduce unnecessary code bloat so our websites run superfast. The programming languages we use to develop these awesome websites are HTML, CSS/Sass, PHP and JavaScript.

As well as clear code, we also ensure that content is easy to manage by carefully considering the user experience of the WordPress admin area. We design the back-end of the website so that adding content is really easy, dynamic and not admin intensive.

What we offer

  • Bespoke web development
  • Super-fast websites
  • Fully scalable structures
  • Specialist WordPress Developers
  • SEO-focused code
  • Excellent user experiences
  • Security-obsessed processes
  • Beautifully responsive functionality
  • CSS3 animations
  • Alignment with coding standards
  • Best cloud hosting
  • Maintenance and support packages
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